5 sure fire reasons to hire a digital agency today
Apr 03, 2017
Estimated reading time: 4 mins
Do you need a digital agency to help put your company into growth mode? Read below and find out the 5 most sure-fire reasons.
1. You want to focus on what you do best and let a digital agency handle the rest
I am sure, that you are good at what you do, and you don't have time for all of this digital marketing mumbo jumbo. The results that digital marketing can bring you without having to understand the technicalities of how it happens, is what you want. You need a digital agency to handle it for you so that you can focus on results for your companies bottom line. You want your customers to be happy.
2. Your website is more than 18 months old, or you don't have one
Your website is like your best salesperson. You wouldn't train your salesperson once, never check their performance for a few years and not give them updates so why do you do that to your website? It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. These days your prospects expect you to know what they have seen and not waste their time asking questions that you should already know the answer to.
By the way, if you don't have a website you are basically invisible in this day and age. It is a big part of your brand and your credibility as a "real business."
3. You don't understand modern marketing methods
Keeping up with all of this digital technology and marketing methods is a full-time job. There is an incredibly long list of skills to be a full-stack marketer. The difficulty level is going up all the time. Knowing when and how to use the right tool for the right job is critical.
Full stack marketing is a term first coined by Marcelo Calbucci and Morgan Brown. It refers to the type of skills, mindset and approaches some marketers are capable of because they are knowledgeable about and can refer to all levels of the marketing “stack” (a phrase that came from “full stack developers” — those who can code both back-and-front-end requirements for an app). These marketing professionals are better known as full-stack marketers.ᔥ Michael Haupt
Believe me, I decided to make a move into offering digital agency services because of two reasons.
It is getting harder and harder to train people on these systems when they change so fast and have so many moving parts. It is literally easier for me to have our team to just do it for them than try to explain it all. The tech is changing at a rapid and consistent rate.
I saw so many digital agencies out there who had atrocious numbers for the following. I am not saying we are the best, we just started two months ago, but still we have better results to show than companies that have been around much longer.
- High Alexa Rank
- Weak social following
- Low Website Authority
- Poor website quality score
- Little MozRank
- Low Moz Authority
- Few Backlinks
Those are all the telltale signs of success or failure in digital marketing. So my cautionary tail is always hiring an agency who has higher numbers than you. If they can do it for themselves, chances are they can do it for you too!
4. You don’t have a complete picture of your where your prospects are in their journey
Most small business owners don't know what their prospects have seen yet on their website. These days with the technology out there, there is no excuse for not knowing where your customer is in their journey. Without knowing these things, it is hard to understand what playbook to use or how you should interact with them. It's an awkwardness that puts distance between you and your potential customer.
5. You have information in many different silos, and none of it talks to each other
Earlier today I was listening to Zack Pines, the VP of marketing at Bedrock Data in his talk on Digital Agency Day about "How Agencies are Disrupting Systems Integrators and Integrating Sales and Marketing Systems." I was one of those "System Integrators" that he spoke of in his talk up until a few months ago when we actually decided to go fully into delivering digital agency services. I understand the complexity of syncing data to many different systems. If you can avoid it, you definitely want to.
I've seen many times where emails went out to existing customers who were now being treated as if they hadn't even purchased, I was one of those on two separate occasions, and I can tell you it's not a nice feeling.
Silos make life hard, that's the bottom line, and it doesn't need to be that way.
[Tweet "Marketing automations can be dangerous if your systems don't talk to each other."]
Marni shares cool things that will help you build a business that serves your life. She has designed a life where she works 4 days a week for 4 hours a day and can work from home to be with her family. She lives an active life golfing, paddleboarding, snowboarding and yoga as well as weight lifting. She writes for iBusiness magazine.