Technology

Traditional website design & CRM implementations are broken. Kick your business into growth mode with us. 

 


Your website is your biggest digital marketing asset and is the linchpin of all your marketing activities.

These days it is one of the first places that people go to learn more about your products or services. They also go to your social media profiles but end up on your website, anyways, as all of your social media drives them there.

You can think of your website as your best salesperson. It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. (Case in point, you are here now on our website, have you spoken to a salesperson yet?)

As critically important as our websites are, the way we approach building and improving our websites is fundamentally broken.

After launch, a website typically sits with no major updates for 1.5 to 2 years

You would not create a salesperson and never test their performance, and not update their training or product information for 2 years so why would you do so with your website? Yet, sadly most companies do just that, they build their website on assumptions and here's why:

Risks of Traditional Web Design 

Large Up-Front Cost

The average micro to medium-sized business (SMB) website typically costs anywhere between $3,000 - $80,000, a substantial up-front cost for most businesses, depending on their size. Not only is this cost hard to budget for all at once, but it is also paid in full before even knowing what impact the website will have on your business.

Large Time & Resource Commitment

In addition to the up-front expense, the average website typically takes three months to complete and requires a great deal of time and energy from your team.

This amount of time to invest -- with no business results to show from it until after it launches -- is enough to make any business owner get a bit uneasy.

Over Budget, Not on Time and Not Flexible

Even if the budget and time is approved, there are so many moving parts, people and steps involved in a large project, it’s extremely difficult to accurately quote the cost and determine how long a project this large will take.

This makes it extremely common for a website project to be delayed and/or run over budget.

Subjective Designs and No Guarantee It Will Improve Performance

So the question becomes: after all of the time, money and resources you’ve put into your website redesign, how do you know that what you’re finally launching is the best possible performing website?

The answer is you can’t, it’s impossible.

All you can do is look through all your usage data, perform some user research and formulate a hypothesis of what you believe to be a high-performing website. Then this hypothesis is launched and never validated to see whether what we thought was in-fact correct.

 We’ve all heard of these horror stories of a website being launched and then the website’s performance tanking for one reason or another.

Yes, there may be some small updates or improvements, along with adding blogs or landing pages to the site, but the core and vast majority of the site remains untouched and untested.

Let's chat

We'll sit down in a zoom meeting and you can tell me where you are and where you want to go. If you want just a quick chat instead, look for our live chat feature on the bottom right.

Next to your website your next most important marketing technology asset is your marketing platform.

So why are they usually aging relics?

Unfortunately most companies have a silo’d platform with CRM in one tool, email marketing, customer service, marketing automation, in another and the list goes on. Data is not passed efficiently between the systems and therefore makes marketing automation and active segmentation a nightmare to deal with. 

CRM Implementations are broken too

Is not unlike the traditional website design process. A CRM is implemented and then left for years. The implementations usually go over budget and out of scope.

As a matter of fact, it can be worse. By having all of your data in separate silos, you need to use data aggregation tools like Segment to keep everything in sync. Paying $4,500 a month just to keep your data in sync isn’t a great investment when you consider that there are tools that will allow you to have all the data in one place.

Having all the data in one place allows you to put people on automations and take them off depending on their activities in real world and on your website. It helps you personalize the experience to them. 

Suggested Technology Stack for Small Business

Keeping overheads low is important to small and mid-market companies. We suggest StudioPress for Wordpress and Agile CRM for your Marketing platform. These tools have been proven to give small businesses the most bang for their buck.

Agile CRM offers fortune 500 CRM at small business price

Now that you've got the technology in place

It's time to talk about the strategy that will move you from ground floor to Fortune 500.